Together, these data will guide future efforts to improve strategies for educating whole grain consumption among WIC participants in the local agency. A follow up survey due in Spring 2010, will provide actual consumption data for evaluating effects of the RFP implementation. Nevertheless, barriers to consuming whole grains need further exploration for non-consumers of whole grains in order to develop effective strategies. Among these, 82% reported that the revised food packages would increase their child's intake of brown rice, compared to 58% among those who did not buy brown rice.Īfter adjusting for child's age and maternal race and education, the odds that the child's whole grain bread (OR=4.12, p<0.001) or brown rice (OR=3.30, p<0.001) consumption, would increase was significantly higher among children who consumed these foods at baseline than among children who did not.Īddition of new food packages show promise for increasing whole grain consumption among current consumers.
Among these, 86%, compared to 62% among those who did not buy them, reported that the revised food packages would increase their child's intake of whole grain breads,Īlso, 56% reported buying brown rice for their families. At baseline, 72% reported buying whole grain breads for their families. Caregivers were mostly African American females, with an average age of 26 years and high school/GED education. In this presentation, we describe results from a survey prior to implementation of the RFP, about participants' beliefs whether the revised food packages would increase their children's whole grain bread and brown rice consumption.Ĭaregivers of a convenience sample of 271 ( 46% overall response rate) children from all 10 clinics of a WIC local agency responded to a pre-test survey during September 2009.
Increasing whole grain consumption, per National Dietary Guidelines of 2005, was a priority and objective of the RFP. In October 2009, the USDA's WIC program implemented its revised food packages (RFP) to address chronic disease issues.
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